In a recent move that has caught the attention of many streaming service users, Disney Plus and Hulu have stopped allowing new subscribers to sign up through Apple devices. This change marks a shift in the relationship between the streaming services and the tech giant, as users can no longer directly subscribe through the App Store.
The decision to no longer support sign-ups through Apple devices may have both short-term and long-term implications for both Disney Plus, Hulu, and Apple. For users, this means that they will need to sign up for these services through the respective websites or other platforms instead of using the convenient in-app purchase method.
One of the reasons speculated for this change is the financial aspect of the relationship between the streaming services and Apple. By bypassing Apple’s in-app purchase system, Disney Plus and Hulu can avoid paying the 30% commission fees that Apple usually charges for subscriptions made through the App Store. This move could potentially translate into cost savings for the streaming services and benefit them financially in the long run.
On the flip side, this decision by Disney Plus and Hulu may lead to a decrease in new subscriber acquisition originating from Apple devices. Users who prefer the convenience of in-app purchases may now be deterred from signing up for these streaming services. However, Disney Plus and Hulu seem willing to take this risk in exchange for potential cost savings.
Furthermore, this move might be a strategic decision by Disney Plus and Hulu to assert more control over their subscription processes and user data. By directing users to sign up through their websites, the streaming services can gather more direct user information and insights without relying on Apple as an intermediary. This could help them tailor their services and offerings more effectively to their audience.
In conclusion, the decision by Disney Plus and Hulu to discontinue sign-ups through Apple devices represents a notable shift in the dynamics of their relationship with the tech giant. While it may have short-term implications for user acquisition, the move potentially offers cost savings and greater control over subscription processes for the streaming services in the long run. It will be interesting to see how this change plays out in the competitive landscape of the streaming industry and how users adapt to the new sign-up process.